Social game maker Zynga is about to launch a new game, CastleVille, in its ongoing bid to keep on the path toward an initial public offering. The game will go live in the next couple of weeks.
The launch of this high-profile addition to Zynga’s Ville series of games — YoVille, PetVille, FishVille, FarmVille, CityVille — is an example of how Zynga has stepped up its pace of game launches in preparation for its IPO. The company is determined to grow its user numbers and overall business and lately has been launching something every couple of weeks, rather than every few months.
The launch of this high-profile addition to Zynga’s Ville series of games — YoVille, PetVille, FishVille, FarmVille, CityVille — is an example of how Zynga has stepped up its pace of game launches in preparation for its IPO. The company is determined to grow its user numbers and overall business and lately has been launching something every couple of weeks, rather than every few months.
